Seek Rejection

Posted: August 2nd, 2011 | Author: | Filed under: General | 7 Comments »

I’m a massive fan of rejection. It’s what keeps me moving. If I wasn’t a fan I probably wouldn’t be in the business I am in.

Every day I send an email or make a phone call to someone that is likely to get me a rejection. I make sure that it’s about something big and meaningful – something that is likely to cause rejection but if it doesn’t will lead me onto something bigger, something interesting.

Yesterday I emailed a publisher I know about the potential for a book around Tourisms, the photographic travel guides.

The day before I emailed a Singapore-based agency about the potential for cross-collaboration on a different project.

The day before that I struck up a conversation with a NYC startup about a way to add a viral loop to their product.

Most days I get rejected one way or the other. I hear nothing back or I get a short response that the person on the other end isn’t interested in my idea and would like me to go away.

Sometimes it takes days or weeks to get the rejection but it usually comes.

The reason I do it is because when the rejection doesn’t come, when acceptance comes, it’s spectacular.

And every day I ask myself the question “what did I do to get rejected today?”. It’s my way of keeping score, of making sure that I’m still moving forward.

Seek rejection. Every day.


7 Comments on “Seek Rejection”

  1. 1 Hugh said at 7:40 am on August 2nd, 2011:

    I hate rejection and handle it really really badly. But I’ve found the more I talk about how I suck at getting rejected, the more comfortable I am with the idea of someone awkwardly saying, in the nicest possible way, how they want nothing to do with me. Thanks Nedwin, I feel like I can aim for more rejection now. Hope you lose in netball tomoz.

  2. 2 Edward Harran said at 9:48 am on August 8th, 2011:

    Timely reminder.
    Test. Put it out there. Get Rejected
    Test. Put it out there. Get Rejected
    Test. Put it out there. Win.
    Hustle. Hustle and Hustle again.

    Cheers brother


  3. 3 Ed said at 2:25 am on August 10th, 2011:

    VEry good point, ned. If you aren’t being rejected you are just cruising and aren’t trying hard enough. It means you are cruise control.

    I think there are too many people programmed to take rejection as a personal rejection, which it isn’t. It’s part of what makes life richer.

    To go off thread, we should have a talk about our people and social media powered Melbourne Fringe Food Festival which is in its early stages and I’d like to encourage you to maybe do a small event using your pulling power.

  4. 4 Jason Chatfield said at 4:20 am on August 10th, 2011:

    As an industry parallel; every great cartoonist you’ll ever meet, could tell you they have enough rejection letters from editors to wallpaper their entire studio. That’s why they made it.

  5. 5 The Art of the Cold Call said at 4:50 pm on September 29th, 2011:

    [...] Seek rejection. [...]

  6. 6 Pick Up The Phone | Anthony Cole said at 8:36 am on October 6th, 2011:

    [...] read two¬†separate¬†posts by two people I have a deep respect for – Adii Pienaar and Ned Dwyer. Both touched on “knocking on doors” and “seeking [...]

  7. 7 Ned Dwyer » Blog Archive » Invest in yourself said at 12:26 am on November 8th, 2011:

    [...] It would have been a lot easier to focus on perfecting a project over months without that kind of pressure and release when I was ready, when the product was finished. But then I wouldn’t be seeking rejection. [...]

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